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Farm Financial Planner Heather Venenga Signing Sat., Apr. 22, 11a-1p, @ DDR Books

April 22 @ 11:00 am - 1:00 pm

Heather Venenga will sign her new book about generational family-farm-planning on Saturday, Apr. 22, 11a-1p, at DDR Books in Downtown Watertown.

Heather is an Author, Speaker, Mom, Farm Wife, and Motivational Junkie.

She educates farm families on the challenges of passing the farm on and maintaining the financial strength of the operation without sabotaging family relationships. She earned her Bachelor’s Degree in Communication Disorders from South Dakota State University and a Master’s in Management from Doane University.

Years ago, Heather decided to jump off the corporate ladder and join her husband, Robert, as he moved home to take over the family farm as a fourth-generation farmer, with their son, Gavin. She began a general financial practice but quickly found that she enjoyed helping farm families sustain their legacy for future generations. Since then, she has helped hundreds of farm families through generational planning.

Before Covid, she had offered live workshops. During Covid, Heather had to pivot to virtual workshops. As a result of in-person and virtual workshops, she can help even more families. To date, you can now find her on both virtual and live stages. One of Heather’s latest accomplishments is that she was featured in a three-part series in Stockman magazine.

She published her first book, “Protect Your Pack and Your Den!,” in March 2023.  It quickly grew to an Amazon Best Seller even before it was published.

Through all her work and education, she has identified the following three things as most critical for successful generational farm planning:

  • If you do not have a plan, the government will have a plan for you. The farm-operation decision-makers need to make the decisions.
  • There are deep dynamics in farming and ranching. Farm families want to have a strong business and a strong family in the end.
  • It is entirely possible to have a strong plan for the next generation that preserves family harmony and maintains operational financial strength; however, action by the decision-maker must be taken.

​Heather’s business experience, life experience, and strong understanding of farming and family communication make her the ideal person to guide and educate families through the generational farm-planning process.

DDR Books is located at 7 S. Maple in Downtown Watertown.


April 22
11:00 am - 1:00 pm
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DDR Books
7 S. Maple
Watertown, SD 57201 United States
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(605) 868-3705
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